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Customer Relationship Management (CRM)

August 28, 2008 – 5:58 pm

CRM stands for Customer Relationship Management. It is a process or methodology used to learn more about customers’ needs and behaviors in order to develop stronger relationships with them .It is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer loyalty. True CRM brings together information from all data sources [...]

By Tanya | Posted in Project Management | Comments (0)

What is Enterprise resource planning (ERP)?

August 28, 2008 – 7:14 am

Enterprise resource planning (ERP) is the planning of how business resources (materials, employees, customers etc.) are acquired and moved from one state to another.
An integrated suite of software applications typically handling the manufacturing, logistics, distribution, inventory, shipping, and invoicing in larger businesses.
An ERP system is a business support system that maintains in a single database [...]

By Tanya | Posted in Project Management | Comments (0)