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This article is devoted to seo software tools that can automate much of the seo work on your site and can achieve even better results.

1. Ranking Monitor

Any seo optimization specialist is faced with the regular task of checking the positions of his sites in the search engines. You could check these positions manually, but if you have several dozen keywords and 5-7 search engines to monitor, the process becomes a real chore.

The Ranking Monitor software does everything automatically. You are able to see information on your site ratings for any keywords and in a variety of search engines. You will also see the dynamics and history of your site positions as well as upward and downward trends in your site position for your specified keywords.

Rank Tracker SEO Software is an all-in-one rankings monitoring SEO tool for webmasters and professional SEOs who need to monitor their sites’ positions in 337 search engines.

Here’s what Rank Tracker can do for you:

1. Reveals your rankings for an unlimited number of keywords.
2. Tracks an unlimited number of sites.
3. Supports regional versions of Google, Yahoo! and MSN plus local search engines.
4. Keeps you updated on the rankings fluctuations.
5. Creates eye-candy graphs that demonstrate your progress visually.
6. Generates illustrative reports containing rankings, KEIs and lots of other relevant analytical data.
7. Runs on Windows, Mac OS X and Linux.

2. Link Popularity Checker

The Link Popularity Checker tells you how many websites are linking to yours. Website popularity is an important factor in your search engine ranking. The more popular your site is, the better it will be ranked on the search engines.

This program will automatically poll all available search engines and create a complete duplicate-free list of inbound links to your resource. For each link, you will see important parameters such as the link text and PageRank of the referring page. As well as viewing the overall list of inbound links, you can track how the inbound links change over time.

3. Site Indexation Tool

Site indexation tool is intended for finding out the pages of your site that are present in one or another search engine’s index. If your page is present in the index, it means the page is considered during searches. If the page is not in the index, it means the search engine doesn’t know about that page. Use site indexation tool if you have a large site and the manual site indexation check becomes very difficult or even impossible

This useful tool will show you all pages indexed by a particular search engine. It is a must-have tool for anybody who is creating a new web resource.

4. Log Analyzer

All information about your visitors is stored in the log files of your server. The log analyzer software presents this information in convenient and visual reports. Displayed information includes:
- Originating sites
- Keywords used,
- What country they are from
- Much more…

WebLog Expert is a fast and powerful access log analyzer. It will give you information about your site’s visitors: activity statistics, accessed files, paths through the site, information about referring pages, search engines, browsers, operating systems, and more. The program produces easy-to-read HTML reports that include both text information (tables) and charts.

5. Page Rank Analyzer

Page Rank Analyzer utility collects a huge amount of competitive information on the list of sites that you specify. For each site it automatically determines parameters such as Google PageRank, the number of inbound links and the presence of each site in the DMOZ and Yahoo directories. It is an ideal tool for analyzing the competition rate of a particular query.

Search engine page rank analyzer is the search engine optimization software designed for retrieving Google page rank values for a list of web sites (URLs).

6. Keyword Suggestion Tool

This tool gathers relevant keywords for your site and displays their popularity (the number of queries per month). It also estimates the competition rate of a specified keyword phrase.

There are free and paid tools which will help you find which keywords to target and how competitive they are.

7. HTML Analyzer

The HTML analyzer tool helps you by dissecting HTML text the way search engines do. It is very useful in helping in the analysis of text on your site. In the process of analyzing your website, it helps in building and optimizing the site by helping you calculate the keyword density and keyword weight of the website. You can also get a detailed analysis of all your competitors’ site with the HTML analyzer. It helps you in obtaining optimal keywords and key phrases for your site.

With the first analysis provided by the HTML analyzer you get detailed information on important parts of the website like keyword density and weight. With the HTML analyzer, you can learn the total number of times a keyword is used in a website. This includes all invisible and administrative tags like Meta tags, TITLE, and ALT. You also get to find out the number of presences in visible text. With this information, you will be provided with information on how many times a word is visible to site visitors.

IEWatch is a plug-in for Microsoft Internet Explorer that allows you to view and analyze HTTP/HTTPS headers, Cookies, GET queries and POST data. IEWatch shows you unencrypted data sent over HTTPS / SSL connections. The innovative ‘HTML Spotlight’ feature allows quick pinpointing of the HTML code by directly clicking in the web page.

8. Site Analyzer

Site Analyzer software is a SEO software tool that includes a broken link checker, sitemap creation software and robots.txt file generator. It finds broken links and images, checks the Google PageRank value for every page, searches for errors in html code, generate html sitemaps and Google compatible xml sitemaps for your web site.

Blogs need exposure and readers, and having a good readership and good search engine rankings can monetize your web presence.

Following the steps below will help you to improve the number of visitors and subscribers to your Blog.

Target

Target your niche: You have to be an expert on something, you need to specialize in one field, and keep abreast of happenings in the world of that niche; if you do this, other Bloggers are more likely to link to you, resulting in desired cross promotion.

Networking

Build a relevant network for your Blog. Network with other Bloggers in your niche area. Post comments on their Blogs, and add relevant Blogs to your Blogroll to increase the chances of a reciprocal link.

Get “The Scoop”

Getting “The Scoop” is getting and publishing the news first! This means that you are likely to be cited when others later Blog about the same event, as well as by other news channels.

Quality

Without this, content your Blog will sink like a Ship. Articles should target your chosen niche. If you are a poor content writer you have the option of buying articles or using a “ghost writer”. You might find it useful to target your content / articles to use long tail keywords to drive more traffic to your Blog.

Fresh Content

Search engines and humans alike enjoy fresh content. In fact, many say that “content is KING!” Strive to publish something relevant and new on your Blog daily or at least twice a week.

Marking up for Search Engines

Your content should include relevant keywords, occasionally in bold or italics, and used in header tags.

Comments

Comments - Take the time to reply to your comments (this will increase the chances of converting each poster into a subscriber), and delete spam comments.

SEO

Good Search Engine Optimization is essential. Having your own domain, containing keywords which are relevant to your niche is a good idea. Your own web-hosting is essential to allow tweaking of your Blog software. Customize your Blog software to enable seo-friendly urls, pings, trackbacks and other useful Blog functionality/plugins.

Unique design

Design - Break away from the norm! Give your users a unique experience - abstain from using unmodified Blog templates. If you are not technically savvy, don’t worry - hire a good web designer to do it for you.

Syndication

Syndication of content is trivial with RSS feeds. People can subscribe to your content; it can be syndicated on other sites or viewed on RSS readers like google reader, yahoo, feedburner etc. Track how many users you have subscribed to your feeds, and use this information later.

Article Directories

Article directories e.g. Article Dashboard allow you to submit your articles which they syndicate, and which may also contain a footer link to your Blog / web-site. This is a good example of viral marketing.

Linkbait

Linkbait is essentially content placed on a web page (an article, Blog post, picture, or other form of e-media) - designed for the specific intention of gathering links from as many different sources as possible. Linkbait is usually timely, current and controversial.

Trackbacks & Backlinks

Linking to authority sites is a good idea, and linking to authority Blogs / posts with trackback enabled will result in links to your post.

Blogburst

Blogburst is a Blog network which syndicates Blog content.

Give it away Give it away now!

Competitions may be a good way to encourage users to subscribe and participate more actively with your Blog. Any competition which involves subscribers posting links to your Blog is extra chocolate sprinkles. Big names in your niche may donate prizes in exchange for some free exposure on your Blog / site.

Blog Networks

Forums

Forums relevant to your niche can be an excellent source of targeted visitors (if you are permitted to advertise your Blog in your signature or profile) For eg.Daniweb. Some forums have a Blog aggregator plugin which will show users a link to your most recent post.

PPC Campaigns

You can drive traffic to your Blog using adwords, Overture, adbrite or other PPC engines if you want fast targeted traffic, and have some money to spend on promotion.

Submitting your website to search engines does not get your webpage better ranking. That is a misconception about SEO that has been going around for quite sometime. It does no harm by submitting your site to them but it does no good as well. Just submitting your site to the search engines doesn’t give you a good spot on their pages. In order to be eligible and indexed by search engine crawlers you need to optimize your site. Search Engine Optimization is an on-going process. You need to invest enough time to get the desired success. Compared to other forms online marketing, SEO offers higher return on investment (ROI).

Steps for Optimizing Your Web Site:

• Content of the page.
• Research your keywords
• Check rankings with search engines
• URL Submission
• The Title tag
• Meta Description and Meta Keyword Tags
• Link building

1. Create a good site with good content.

This is critical, especially as search engines grow in sophistication. If your site contains worthwhile material, users will return to your site and will recommend it to others. Other sites will link to you - which will in turn help you by improving your link popularity.

Content is the king on Internet you should avoid the copied content on your web site. You should create your own content for your website. You web site page title, page description, keywords, and file name should be well optimized in order to get high ranking in the search engines.

2. Keywords Selection:

Choosing the right keywords is an important and crucial step of search engine optimization. You need to list the relevant and searched keywords and key phrases for each of the pages.

• If you have keywords that are very competitive, consider narrowing your focus to improve results. The keyword “spider” will return thousands of responses and may not place you near the top, while “Web spider” is more focused and targeted to a particular query.

• Consider using a keyword phrase instead of just one keyword. Visitors to search engines use phrases to narrow their searches. For example, instead of using a keyword like “horse” that would return too many responses use a more specific keyword phrase like “Alabama Quarter horse.”

• Brainstorm a good list of list of keywords. Tap into other people - a fresh perspective can help uncover words you may have missed. This keyword analysis article offers some useful tips on brainstorming.

• Don’t just guess at which keywords are popular, get quantitative feedback using the Keyword Popularity tool. Remember, if you pick the wrong keywords, all your optimization will be wasted. You can make a list of relevant keywords and use tools like wordtracker and overture keyword analysis tool to know the search frequency

• Use your keywords throughout your page. Search engines will check to see if the keywords appear near the top of a web page, such as in the headline or in the first few paragraphs of text. They assume that any page relevant to the topic will mention those words right from the beginning.

• Have a good keyword density on your page- Keyword density is derived by dividing the frequency of that word by the total words on the page. Frequency is a major factor in how search engines determine relevancy. A search engine will analyze how often keywords appear in relation to other words in a web page. Those with a higher frequency are often deemed more relevant than other web pages. This can turn into a balancing act as too high a density can be considered spam by some engines. Usually you are safe if your keyword density falls between 1 - 5 %.

• Keyword Meta Tag: Sometime keywords are used to determine the ranking by search engines. These Keywords are defined using Keyword Meta tag. In this tag we can define our all keywords relevancy to our page content. The limitation of this tag is 200 characters or less. This Tag can be defined as:
  <META name=”Keyword” content=”SEO, SEO jobs, SEO optimization technique.”>
  Note: The Description and Keyword Meta tag should be defined only once.

3. Check rankings with search engines

A listing won’t automatically increase your traffic. A good ranking may. You want to be listed on the first three pages of the search engine results page. Most web surfers aren’t patient enough to look more than the first 20-40 listed links. In fact there is a considerable drop off just going from the first to the second page.

Search engines use a ranking algorithm to determine the order in which matching web pages are returned on the results page. Each web page is graded on the number of the search terms it contains, where the words are located in the document, and other criteria that changes frequently.

All search engines have a different method of ranking. That’s why you might rank number 1 on one engine and number 25 on another. Robots look for relevance and rank results on a secret ever-changing algorithm. Some look at TITLE, some look at META tags, some look for link popularity.

Page rank is Google’s way of measuring your rank in terms of links to your site from other sites, based on both quantity and quality. Google page rank varies from 0 (terrible) to 10 (ideal).

Your page rank is a good indicator of how your link campaign is going. You want to be at 5 or above. Here is a link to a free page rank tool that tells you any URL’s page rank across all the Google data centers

4. Search Engine submissions.

Don’t wait to be discovered! Submit your URL directly to the search engine or directory.

There are two ways to submit to search engines and directories, manually or using an automated submission tool. Here is a summary of both methods.

Manual Submission - Use the Add URL form from the search engine site itself. This way, you have absolute control over where your site is submitted. However, this process is that it is a very time consuming and labor intensive activity. Some search engines bury their Add URL form so far down in the site that one wonders if they are intentionally trying to thwart potential applicants.

Automated Submission Tool - Fill in the data once and the tool automatically submits your URL to multiple engines. It is a fast, easy one step process and you only have to fill in the data forms once.

5. Include keywords in your TITLE tag.

Pages with keywords appearing in the TITLE are assumed to be more relevant to the topic than those without.

When you select the relevant keywords for your web page, you can rank them according to their importance. You can revise the existing pages and optimize your page content starting with your top key phrases. Optimizing your site includes alteration of the meta tags i.e. title, description, keywords, headings, image alt, link and the content of the site.

Title can be defined as:
<Title>Page Title</Title>
Title always follows closing tag and written in Head tag.

6. Meta Tag Operation

Meta tags are used between <head> and </head> in the html document. Meta tags are also known as hidden tag, which provide the information about the page to the search engines. Although not all the search engines use these tags but many do. Meta tags are of different types namely Description, Keyword, Robots, Revisit After, Author, copyright, Distribution, Language and ranking meta tag that can be used to provides information of the page. But if the main motive of using meta tag is to improve the standing in search engines, one should focus on keyword and description Meta Tag.
Note: Meta Tag does not have closing Tag.

Description Meta Tag: By using the Description tag we can give the details about our services in short. Most of the search engine use meta tags to display the description in search result, and others use it to decide the ranking of the page. The length of description tag should in between 150 to 200 characters or can be less depending on search engine requirement. The Description tag can be written as fellow:
<META name=”Description” content=”Search Engine optimization services.”>

7. Linking Strategies:

Link building is one of the important part of SEO. There are two linking strategies:

• Internal Linking: In your page content you can refer to other important pages of your website. You can make use of the keywords of the landing page for your hyperlink text. You can even use keywords in navigation structure.
• External Linking: You can build external links by various means. You can start your own blog or write articles so that other websites interested will link to you. You can ask other WebPages to place your link on their websites for placing their link on your site. This is known as reciprocal linking. You can advertise your sites on directories like dmoz, yahoo directories etc. Getting backlinks from these popular sites will help you get better ranking. There are various other ways to increase your inbound links.